Walmart India - Bharti to be the retail partner
It’s official now - Walmart’s India venture will have Bharti as the retail partner. Wal-Mart Stores Inc., the world’s biggest retailer, is entering India’s sprawling retail market through a tie up with Bharti Enterprises Ltd.
The joint venture will start opening stores in Asia’s fourth-largest economy from 2007, and Bharti Enterprise Chairman Sunil Mittal said he expected it will have several hundred stores across the country in the next 4 to 5 years.
Bharti did not immediately disclose financial terms of the deal, but it’s likely that the two firms would initially invest $100 million, going up to $1.46 billion. The Indian retail industry is estimated at about $300 billion, and is forecast to grow to $427 billion in 2010 and $637 billion in 2015, according to consultancy Technopak Advisors. But small local stores account for 97 percent of the market.
“This joint venture is a winning combination. Wal-Mart’s logistics skill and Bharti’s execution capability will create a potent force in the Indian market,” Gajendra Nagpal, director at Unicorn Investments.
“The joint venture with equal stakes will operate in areas where the government allows foreign investment in retail like cash-and-carry and logistics,” Sunil Mittal said. The retail shops will be owned by Bharti Enterprises under the Wal-Mart franchise. The idea is to give Indians the lowest price everyday.”
Bharti has a joint venture with the El Rothschild group for FieldFresh, which supplies fresh produce to overseas retailers. Wal-Mart has a liaison office in India and expects to step up its sourcing of items such as apparel, textiles and shoes from India, which totaled more than $1.6 billion this year.
The tie-up follows the opening of the first stores of Reliance Industries’ retail unit earlier this month, and other major Indian conglomerates such as the Tata group and the Aditya Birla Group are also moving into the sector. Reliance Industries Ltd. chief Mukesh Ambani said there was room for six to eight new players in the retail sector.
Foreign retailers are keen to enter India’s rapidly growing market, but multiple-brand retailers are only allowed to operate through franchises and licensees, or a cash-and-carry wholesale model, as Metro AG and Shoprite have chosen. Single-brand retailers are allowed to own a majority stake in a joint venture with a local partner, but India is widely expected to further ease rules on foreign investment.
Reliance Industries, the top petrochemical company, is investing $5.6 billion in its retail project, which ranges from convenience stores to hypermarkets. It expects revenue of $22 billion from retail operations by 2010/11. Cigarette maker ITC Ltd. has also opened its first grocery stores and plans to add outlets quickly.