Vodafone Zoozoos fail to impress at Cannes
It may not be as big as last year but India so far has managed to get three nominations this year in the Film Lions category at the International Advertising Festival, Cannes. JWT’s ‘Nakka Mukka’ campaign for The Times of India, Chennai edition, has got two nominations – one in the publications and media sub-category, and one for the best use of music. The third nomination was Max’s IPL season two campaign created by TBWA India.
O&M’s Zoozoos campaign, which created a stir during the IPL this year, failed to get any nominations. “I am quite stunned that the Zoozoos campaign has not been nominated considering the work that has been done. Last year was a big one for Indian advertising and with 23 medals, it is hardly a big total. A Titanium is a Titanium after all,” said Mr Rensil D’Souza, Executive Creative Director, O&M.