Producer-multiplex tiff hurting industry: Mukta Arts
Ravi Gupta, Advisor, Mukta Arts, said the tussle between the multiplexes and producers is having an impact on the company as well as the industry. “A lot of production companies that have either completed or nearing competition products are suffering due to this.” The costs for both production houses and multiplexes has gone up, he said, adding that though both parties had moved closer to an agreement over the issue, there still was a gap in negotiations.
The industry, he said, also wants to resolve this issue but it certainly wants a resolution that is fair to both parties.
Hoping that this would get resolved soon, Gupta said, “It is in the interest of the multiplex owners as well as the producers to resolve it and we have never considered this as an issue of them-versus-us.”