Nokia and DD will launch mobile TV in India
Nokia and Doordarshan have agreed to launch a pilot project of mobile TV in India. Nokia will provide the technology and DD will provide the content. The technology used will be based on Nokia’s open standard based DVB-H solution. The technology allows the mobile users to watch their desired TV programmes on their mobile sets. The technology will provide high picture quality with low battery consumption. Nokia is already providing mobile TV technology on the DVBH platform in Vietnam, Italy and Finland is running pilot projects in many other countries. Initially Nokia N92 model will support the proposed service and later on the service will be extended to other Nokia models. The technology, if successful, will bring a revolution in the telecom industry. The technology will bring TVs in the pockets of consumers and industries like media and entertainment and telecom are expected to be the major beneficiaries. Nokia is already market leader in selling mobile phones in India and this technology will give it a major lead over its competitors. Doordarshan, with a large viewers base in India is also expected to benefit for being the first mover. Once the pilot project is successful, other TV channels will also be available on the mobile.